JAKARTA – Pemerintah Kota Banjar terus mendorong penguatan sektor ekonomi kreatif dengan menggandeng Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) RI. Langkah ini dibahas dalam pertemuan antara Menteri Ekonomi Kreatif, Teuku Riefky Hasya, dan Wakil Wali Kota Banjar, Dr. H. Supriana, M.Pd., yang berlangsung di Gedung Pesona, Kemenparekraf, Jakarta, Rabu (17/9/2025).
Pertemuan ini turut dihadiri oleh Kepala Badan Pengelolaan Keuangan dan Pendapatan Daerah Kota Banjar serta Kepala Dinas Pemuda dan Olahraga Kota Banjar, yang ikut membahas arah dan strategi pembangunan ekonomi kreatif dan digital di Kota Banjar.
Wakil Wali Kota Banjar menjelaskan bahwa meskipun sektor ekonomi kreatif dan digital di Kota Banjar masih memiliki porsi kecil dalam kontribusi terhadap Produk Domestik Regional Bruto (PDRB), potensinya cukup besar jika didukung dengan kebijakan strategis dan sinergi lintas sektor.
“Kami menyadari bahwa sektor ini belum optimal, baik dari sisi permintaan, kapasitas fiskal, maupun SDM. Karena itu, kami meminta dukungan langsung dari Kemenparekraf untuk mendorong pertumbuhan ekraf melalui kolaborasi kebijakan, promosi, penguatan SDM, dan dukungan investasi,” ujar Supriana.
Lebih lanjut, Supriana menegaskan bahwa langkah ini merupakan bagian dari komitmen Pemerintah Kota Banjar untuk meningkatkan taraf hidup masyarakat melalui ekonomi kreatif. Ia optimis, dengan penguatan ekosistem ekonomi kreatif, Kota Banjar bisa menjadi kota yang kreatif sekaligus sejahtera.
“Ini bukan sekadar program sektoral, tapi upaya serius kami untuk menciptakan lapangan kerja, meningkatkan pendapatan masyarakat, dan menjadikan Kota Banjar sebagai kota kreatif yang mampu bersaing,” tegasnya.

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